WOMEN INC. I'M NOT HERE RIGHT NOW

Production at KesselsKramer

Images for their campaign about the care work gender gap. Women spend twice as much times taking care of household chores, childcare and caring for sick family members. To highlight this they launched an OOH campaign in the Netherlands to get women to not do any care work on May 1st 2015.


Photography: Annie Collinge


More on the project HERE