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WORK EXPERIENCE

October 2020 - Current

FREELANCE SR. INTEGRATED PRODUCER

  • ​​Since October I have been working as freelance producer.

  • Focusing on online events & livestream webinars for LMG, DXC and Liberty as it seemed like an interesting field to move into under current circumstances.  In a move to bring broadcast quality into the livestream sphere of webinars I have been working closely with a Multicam Director on vMix and various Audience HUB platforms.

  • Photoshoot production with Max Siedentopf for Buffalozine and Axel Arigato.

  • Interim workflow assesment to optimise the production department for Bareska.

  • Co-developing a platform for Tiro Livre with Dutch creative Jill Mathon, aiming to give an international stage to artists in the Favela’s of Rio de Janeiro.

October 2020 - Current

OWNER CONCEPT 12A

  • Concept 12A aims to make the creative development for advertising campaigns more efficient and fun. To utilise all the creative talent and industry knowledge that is out there and held by artists, production companies, agents and makers

  • We do this by building a multi-channel campaign from a video script written by a director, a photoshoot concept developed by a photographer, an interactive concept designed by a UX designer, etc.

  • We then offer it to brands in a neat total concept package with a clear and fair price tag. 

May 2016 - October 2020

SR. INTEGRATED PRODUCER AT KESSELSKRAMER LONDON

  • Working independently on the UK and International client portfolio and reporting back to the EP based in the Amsterdam main office.

  • Operating from a creative-first mindset in keeping with KesselsKramer aesthetic.

  • Handling cross-platform campaign production and account management from concept to final asset delivery.

  • Developing and negotiating project scope and budget with clients.

  • Assessing production feasibility during pitch and concept phase.

  • Project management for identity design projects.

  • Sourcing and managing suppliers, including negotiating agency rate-cards and contracts.

  • Collaborating with artists with no prior advertising experience on campaign assets.

  • Offer creative production solutions during all stages to balance budgets, time limitations and project scope.

  • In-house photo and video production, both local and in collaboration with local fixers internationally.

  • Providing wardrobe styling and prop-sourcing and build for the small budget in-house productions.

  • Negotiating agency fees and contracts for smaller clients.

  • Art Buying.

  • Taking on other types of projects, such as exhibition production (KesselsKramer London owned a small but renowned gallery: KK Outlet), collateral production for clients, book production (KesselsKramer Amsterdam owns a publishing house), packaging, product management for apps and websites, trade-show production (including the US), below the line copywriting, digital strategy and hosting workshops and supper clubs.

  • Client portfolio: Reverb by Hardrock Cafe, Timberland Construct:10061,  Aer Lingus, Lotto, Museum of London, V&A, Diageo, Sibarth, KBC bank, Gucci, Eastpak, Vans, Fairphone

 

An extensive description of the role can be found HERE.

January 2014 - May 2016

INTEGRATED PRODUCER AT KESSELSKRAMER AMSTERDAM 

  • Cross-platform campaign production and account management from concept sign-off to high-quality asset delivery within pre-determined budget and deadline. 

  • Working from a creative-first mindset in keeping with KesselsKramer aesthetic.

  • In house TVC, Video and Photo Production.

  • Working with artists with no prior advertising experience.

  • Offer creative production solutions during all stages to balance budget, time and scope without compromising the creative concepts.

  • Providing wardrobe styling and prop-sourcing and build for small-budget in-house productions.

  • Client portfolio: Diageo, Tele2, Dutch Tax Office, C&A, Hans Brinker Hotel, Six, KBC bank, Men at Work, Questionmark, Women Inc.

March 2013 - December 2013

PRODUCTION MANAGER AT BRENNINKMEIJER & ISAACS (NEW AMSTERDAM FILM COMPANY)

  • Managing TVC, Video and Photo productions within the Netherlands and Spain.

  • Working with a diverse range of advertising agencies and clients, both domestic and international.

  • Working with international production companies as a local service company production manager.

  • Executing projects at a high pace within set budgets while staying sharp on both creative and technical quality.

  • Key role in overseeing all creative elements of production are up in line with vision of the director, agency and client.

  • Overseeing location scouting, casting, art department, shooting schedules, crew etc.

  • Agencies: Wieden + Kennedy, Media Monks, Publicis France, JWT, JWT Russia, McCann, Khanna\Reidinga, SMFB, Being There, Pool Worldwide.

September 2011 - February 2013

JR FILM PRODUCER AT REVOLVER FILM

  • Initiating projects as Jr. Film producer

  • Assisting Producer Raymond van der Kaaij on features.

  • Developing scripts with screenwriters and interpretations with directors.

  • Writing operational plans for film production, balancing scope, time and budget.

  • Setting cash flow projections.

  • Assistance with fundraising from various sources: funding applications, international co-production bonds, corporate financing.

  • Films: Supernova (feature film), Code A1(short).

July 2009 - February 2013

FREELANCER: OMG ITS GREEN PRODUCTIONS

  • Pioneered sustainable film production in the Netherlands with the first sustainably shot music video in the Netherlands. Sharing my experience and insights with Strawberry Earth who were about to start the Green Filmmaking project in the Netherlands with financial support from the government.

  • Script development and editing with young directors and screenwriters

  • Researching and attaining corporate funding, overseeing production and distributing short films across the classic short film network. (yes I totally was this classic poor indy producer)

  • Working as a freelance assistant within the full variety of film departments: Production, AD, Light, Wardrobe, Art Department & Catering.

EDUCATION

UTRECHT UNIVERSITY OF ARTS - FACULTY OF ARTS AND ECONOMICS

Honours Bachelor Degree of Arts in Arts & Media Management attained in 2010.
Management, Project Management, Account Management, Economics, Finance, Marketing, Art, Conceptual thinking.
Due to it’s embedding in the University of Arts the full course was in close collaboration with Art students of various disciplines.

RIETVELD SCHOOL OF ART & DESIGN - GENERAL YEAR

Bachelor propaedeutic year of courses in Fine Arts & Design.
Art History, Art Philosophy, Painting, Drawing, Sculpting, Design, Photography, Fashion Design and Mixed media.

OPEN SCHOLENGEMEENSCHAP BIJLMER

VWO (A-Levels)
Dutch, English, History, Fine Arts, Math, Physics & Chemistry

SKILLS

Budget Control.  Time Management.  Negotiation.  Project Management.  Account Management.  Photography Production.  Digital Media Production.  Print and OOH Production.  Animation Production.  TVC / Video / Photography Production including Pre- and Post Production.  Radio Production.  Art Buying.  Social Media.  RACC/Clearcast/RTE Clearance.  Sizmek Ad Server.  MS Office.  Adobe Creative Cloud.  Gsuite.  Slack.  Yadera.  Instagram Ads.  Facebook Ads and Business Manager.  Mailchimp.  Iconosquare. 

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