Senior Integrated Producer for KNAS
CHALLENGE:
Create a campaign for the Prime Video series All or Nothing: Juventus where we follow the team during one of their toughest seasons. The main challenge was finding a good balance between all stakeholders and the right tone of voice.
SOLUTION:
Knas chose a route playing into the uncovering the team, tearing away the layers and with a nod to the Juventus bianconeri kit stripes. The season was one that saw expectations torn up and tossed away. This is visually translated in the torn theme coming back in all assets.