Film for their campaign about the pay gap between man and women. During their lifetime the gender pay gap in the Netherlands leaves women making €300.000 less, enough to buy a modest house. To address this in a humorous way we made a video showing how absurd it is. For the project we worked closely with the team of Toren C, a super funny Dutch TV show.
The project was part of an online campaign for which we made a test and campaign webpage.
To keep the budget feasible I did the production for this in-house working directly with the director and TVC team.
By team Toren C: Margôt Ros and Maike Meijer
More on the project HERE