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Key visual production for Grand Marnier

Grand Marnier, the classic liqueur, wanted an image change. From a drink associated with grandmothers to one enjoyed by 30-35 year olds. A tough task. To address this, KesselsKramer developed a digital campaign that asked the world’s leaders to behave with more charm, in keeping with the philosophy of this rather charming drink.

Photography by Simon Wald Lasowski

Illustration by Thomas D'Anthony

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