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Executive Producer for KNAS


Emma is a direct-to-consumer sleep company offering a wide variety of mattresses. Depending on the market their positioning varies. Focus had classically been on features, benefits and pricing. They asked Knas for a rebranding, bringing the brand into a more emotional and inspirational space.


Knas chose a route using softer colours and a positive playful tone of voice, using a combination of illustration, relaxed photography and visual elements. Part of the project was a 3-day shoot to bring the new brand feel to life with photographer Barbara Cilliers. A good night sleep is a positive start of the day

Wake up to your best self.


Barbara Cilliers

Arianna Christiano

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