I am an adaptable and driven producer who approaches each project with enthusiasm, and a passion for artistry and creative concepts. Small budgets, big budgets, little time or loads of time, I will always work to deliver to the highest possible quality. Over the years I have learned to remain calm under pressure and manage competing priorities.

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Due to the variety of projects I have worked on, and an eagerness to adopt new media, technology and ways of working, it’s easy for me to cover a wide variety of production needs. I am not afraid to self start, work without supervision, or operate in spaces without a pre-existing production workflow. I am always happy to share knowledge or help improve/ implement ways of working.

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Years ago I made the choice to switch from long form to advertising as I believe that the stories we tell and see in our daily lives impact how we operate as a society, and advertising happens to be more efficient as a medium for that. While entertainment lives in an imaginative space, advertising by design speaks more closely to our daily reality and aspirations. What we show our audience, even if it is to sell them our products, changes norms. A great example of this is the eBay x Love Island Idents I worked on. Love Island is classically associated with fast fashion and a narrow beauty standard, eBay boldly entered that space introducing pre-loved fashion and inclusivity.

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Identifying as non-binary and being blessed with ADHD I care a lot about DEI, within organisations and in creative output.